This collection took inspiration from a classic track by the infamous band, The Beatles, named “A Day in the Life”. In addition to the spring-summer-ready clothing, there is a selection of outdoor kits such as FTMD. Tuala (towel), cooler box, and an air sofa bed to add to your checklist. Comfort should be essential; essentials should be comfortable. All the pieces are engineered for simple layering to obtain the aspired aesthetic and lifestyle. Live the day like the epitome of your ideal life. Make every day counts.