Good For Nothing simply means “useless” but the fundamental reasoning for both labels is to portray that building private brand from scratch requires massive effort and renunciation.
The word “Nothing” means nothing, of course – Leading to the connotation of zero printing and embroidery on every single pieces of the collection, while cutting, design and material are the prime accents as well as supporting practicality.
Good For Nothing simply means “useless” but the fundamental reasoning for both labels is to portray that building private brand from scratch requires massive effort and renunciation.
The word “Nothing” means nothing, of course – Leading to the connotation of zero printing and embroidery on every single pieces of the collection, while cutting, design and material are the prime accents as well as supporting practicality.